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How To Tweet 101 | How To Tweet 101

Hoot, hoot: Social media tool HootSuite eyes growth

Source: Peter Moreira, Special for USA TODAY 11:17 p.m. EST November 28, 2013

Story Highlights

With a landmark funding deal in place, social media management company HootSuite faces the mammoth task of maintaining its stellar growth in a maturing market that is attracting formidable competitors.

Vancouver, Canada-based HootSuite — which turns 5 on Thursday — is a market leader among companies providing tools that monitor and manage social network posts. HootSuite is used by more than 8 million customers in more than 175 countries — from individuals to 744 of the Fortune 1000. Its enterprise clients include the likes of Pepsico, HBO, Virgin and CBS Interactive.

The stellar growth attracted $165 million in venture capital financing in August — one of the largest VC deals of the year and the largest VC funding ever for a Canadian software company.

Now comes the hard part: HootSuite must continue to increase market penetration and revenues around the world. It has to introduce new products in an evolving social media market. And it has to do all this while combating a growing number of competitors. Analysts and investors say the company should overcome these obstacles given its track record.

“HootSuite has proven itself to be really nimble and when the market has changed it’s adapted,” says independent technology analyst Carmi Levy.

The HootSuite dashboard is an easy-to-use tool that allows users to execute, coordinate and monitor social marketing campaigns across a range of platforms, including Twitter, Facebook, Google+ and others. People can use it to launch campaigns, program posts for certain times and channels, and monitor the response among users.

In October, the company said third-quarter revenue was 150% above the same period a year earlier. The privately held company does not disclose specific financial details.

Having tripled its workforce to 300 in 2012, it has increased staffing this year to 400 employees and is still hiring. Founder and CEO Ryan Holmes said the company is now focusing on geographic expansion beyond its core markets of the U.S. and Canada. It is especially eager to grow its London office and its business in the Asia-Pacific region.

And HootSuite has to continue to add new features.

“We have a huge focus on products and engineering,” Holmes said in an interview. “We have a lot of things that we want to do with product. It’s never a complete thing in my opinion.”

The company launched its HootSuite App Directory two years ago and users have installed more than 1 million apps to enhance the range of tasks that can be performed with HootSuite. It recently added new apps, including features for Gmail, YouTube Analytics, SoundCloud, and ViralTag for Pinterest. The directory now features more than 70 extensions and applications.

Given the amount of money the company has raised, Holmes also said HootSuite is now in the market for acquisitions that could build up its product offerings. The market for social media analysis continues to grow — Holmes says it’s a potential $20 billion sector — and HootSuite faces competition from such dashboards as Twitter’s TweetDeck, Salesforce’s social media marketing suite and Chicago-based start-up SproutSocial.

Investors say the winners in the field will be highly valuable companies.

“HootSuite is the market leader in social media management,” said Sid Paquette, director of OMERS Ventures of Toronto, which invested in the latest funding round along with Insight Venture Partners of New York and Accel Partners of Palo Alto, Calif. “With clear vision and strong leadership, HootSuite was able to identify and create a solution for a clear market need. Their success is demonstrated by their millions of users around the world.”

Holmes is determined to build on that success, and to maintain the culture he has developed in the company. He emphasized that he loves his company’s can-do spirit and its ability to overcome obstacles.

“I hope in some ways (the recent funding) changes us in a big way, and in other ways I hope it changes us not at all,” said Holmes. “We think there’s a huge opportunity here and we’re interesting in continuing to build out.”

Peter Moreira is a Halifax, Nova Scotia-based journalist who writes about technology and start-ups in Canada.

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Twitter Relationship Management that Makes a Difference

Relationship Management that Makes a Difference

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Dramatically improve the way you manage your community and discover leads on Twitter!
Focus on Your High-Value Members: top influencers that drive awareness, top supporters that spread your word, most engaged members & potential leads.

Actionable Insights to Build Meaningful Relationships: full engagement history, most-used hashtags, who to follow / who to re-engage

Stress-Free Social Productivity: not another Twitter client with endless stream of messages – Commun.it analyzes relationships and helps you focus on relevant people, not statuses.

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Twitter and Natural Disasters: Crisis Communication Lessons from the Japan Tsunami

Japan earthquake

Source: ScienceDaily

Adam Acar and Yuya Muraki of the Kobe City University of Foreign Studies surveyed and questioned Twitter users and tracked updates from people in the disaster-struck area on the social media site two weeks after the Tohoku earthquake and devastating tsunami of March 11. They hoped to determine what benefits such a system can bring to people involved in a disaster and to those hoping to hear news.

The researchers found that people in directly affected areas tended to tweet about their unsafe and uncertain situation while people in remote areas posted messages to let their followers know that they are safe. Worryingly, they also found numerous unreliable “retweets” (RTs), where users of the service repeated inaccurate information and that this was one of the biggest information-related problems facing those involved. However, the subjects in the study recommended that Twitter communication could be improved if official hashtags were announced during disasters and the number of retweets for a given hashtag could be limited to avoid the wider spread of disinformation.

The 9.0-scale earthquake that hit Japan on March 11 at 2:45 PM (local time) was the biggest quake in Japan’s history and the 5th biggest recorded across the globe. The subsequent tsunamis caused by the tremors caused additional devastation across three coastal prefectures, wiped two towns off the map, and claimed thousands of lives and displaced more than half a million people. At the time, members of the media reported that Twitter was the only functioning communication tool immediately after the earthquake.

Writing in the International Journal of Web Based Communities, the team explains how recently there has been growing interest in the use of social media during disasters as a communications and news dissemination tool. “A wide range of studies suggest that information sharing networks, such as twitter, can be very useful in times of crisis by quickly and effectively disseminating relevant news,” the team points out. However, there is often confusion among the public about the reliability of twitter user updates after, disasters, such as the great Tohoku earthquake, the team adds. They have now sought to quantify the problems experienced by users and to find potential solutions that will provide actionable insights for future use of social networking tools during disasters.

Twitter is an instantly updated social media site that provides “a real-time information network that connects you (users) to the latest information about what you (they) find interesting”. It can be access via the World Wide Web, the mobile phone text messaging system (SMS) or any of a number of third-party tools used with smart phones, tablet and desktop computers. Once a user posts a message, that message (update) becomes public and can be viewed by anyone.

Estimates put the number of academic papers that have so far discussed Twitter at around 3000, many of those studies point to the important role Twitter has played in quickly disseminating information about world events, such as Barack Obama’s presidential campaign, terrorism in Mumbai and other places, Iran street protests and events that have since unfurled in the Middle East, the earthquake in Chile, flooding, forest fires, shooting incidents, and even the crash-landing of a passenger aircraft on the Hudson River in New York. As such, some researchers have suggested that Twitter is more than a communication tool and can function as real-time earthquake detection, election results forecasting, enterprise microblogging, as well as in word-of-mouth marketing, foreign language learning, celebrity watching and media profiling.

Adam Acar and Yuya Muraki found that Twitter posts in disaster struck areas and the areas that are indirectly affected were somewhat similar. Most of the tweets in disaster -hit areas were warnings, help requests and reports about the environment. Official local authority Twitter accounts set up at the time of the earthquake were particularly useful, well followed and retweeted extensively, especially when warnings of an imminent tsunami were predicted. The team adds updates asking desperately for help were “heart-breaking”, while other updates highlighted specific happenings such as the rise and fall of the sea, burning buildings and explosions. However, the biggest problem was the reliability of twitter updates, particularly in calls for help, that were misplaced or lies.

Another problem they uncovered was the low signal-to-noise ratio for messages using hashtags. Hashtags are keywords prefixed with the # symbol that would normally allow users to filter updates of interest. Hashtag misuse led to difficulties in finding important messages in the areas earthquake hit directly. The researchers also found that although many users were concerned by the number of unfounded rumors, there were too few official updates from the government and the mass media

There are three major conclusions that emerge from the study, the team says, although whether or not these would improve the value of Twitter in times of disaster remains to be seen. First, all users should have more responsibility for their tweets. Secondly, everyone should realize that Twitter is a public communication tool. Thirdly, information sources should be made clearer in updates. They add that appropriate use of hashtags and a method for regulating inappropriate or false retweets might be implemented. Further research is now needed to assess whether or not announcing official hashtags during disasters would solve any of the problems seen during recent tragic events in Japan.

Japan Earthquake

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How To Fine Tune Settings & Profile

If you are new to Twitter you will appreciate these basic guidelines to set up your Twitter profile. Think of keywords you want to include in your biography and work them in. Use a memorable image for your profile image. This will be seen every time you post and when folks see your profile on Twitter.

Step 1: Fine-tune Settings
To fine-tune your account settings, click on the Settings link in the top right of the screen. You’ll automatically be taken to the account section.

Double check the information there and add or adjust any that are important:
• Add or adjust your local time zone for accurate updates.
• Location – Add location if it’s important to your target market.
• Privacy setting – If you protect your tweets, you lose some of the advantage of having a twitter account; however, there may be some circumstances where it would be appropriate. Do not protect your account if you aren’t sure which to choose.
Click save.


Step 2: Fine-tune Your Profile

• Click the profile link at the top of the screen.
• Replace the default picture. Browse your computer and upload a small picture of yourself or a business logo to help followers spot your tweets easily.
• Add your location. Be as general or specific as you like.
• Add your website url.
• Add a short bio that includes keywords to describe yourself and tweet topics.
• Click save and you’re finished with fine-tuning your profile.

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Twitter Instructional Videos Conclusion

You can locate the entire course at the top of the header in the tab with white text reading “Twitter Instructional Videos”

Here are the remaining Twitter informational videos. Feedback on these is appreciated. I always enjoy hearing from you so do not be shy… I hope you were able to benefit from the video series. Please stop by often.

Twitter Instructional Video Fourteen

Twitter Instructional Video Fifteen

Twitter Instructional Video Sixteen

Twitter Instructional Video Seventeen

Thats all folks. I will continue to find ways to share valuable information on Tweets and twitter with you…

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Twitter Instructional Video Series

You can locate the entire course at the top of the header in the tab with white text reading “Twitter Instructional Videos”

I hope you are enjoying the video series. Keep watching… it gets very interesting. They are not long and are full of very interesting information. I will pick up with regular posting as soon as these are all uploaded.

Twitter Instructional Video Eight

Twitter Instructional Video Nine

Twitter Instructional Video Ten

Twitter Instructional Eleven

Twitter Instructional Video Twelve

Twitter Instructional Video Thirteen

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Twitter Instructional Video Series

Twitter Instructional Video Series. Learn how to tweet for beginners to expert tweeters alike. Be sure to come back often to take full advantage of all the materials in this course. You can download them or use them on this site. There is something for everyone here, Enjoy!

Just click on the link below to go to the video. They are AVI files. Enjoy!

Twitter Instructional Video Four

Twitter Instructional Video Five

Twitter Instructional Video Six

Twitter Instructional Video Seven

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Twitter Instructional Videos Series

You can locate the entire course in the green bar below the header text in the tab reading “Twitter Instructional Videos”

I am going to be uploading a series of instructional videos for twitter. They are great for the beginner through advanced user. They begin with basic information and become more comples as they proceed. Be sure to view them even if you are an advanced Twitter user. I purchased these videos for my readers. I will upload a few videos with each post. The videos may be accessed by clicking the following links. There are over 15 videos in all. Enjoy!

Twitter Instructional Video 1

Twitter Instructional Video Two

Twitter Instructional Video Three

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Five Twitter Marketing Mistakes to Avoid

Do you want to use Twitter as an internet marketing tool?

If so, congratulations. You are taking a step in the right direction. Once people realize that Twitter is more than just a way to stay in contact with friends and family, they start to see success. Depending on how you earn income, that success could include website or blog traffic and increased sales for products or services.

Twitter is a great way to market yourself and your business online. With that said, many new members make costly mistakes. These mistakes, five of which are outlined below, are ones you want to avoid making.

1 – Spam

Spam is defined as unsolicited bulk advertisements. To prevent your Twitter messages from sounding spammy, limit the number you send. For example, five Tweets a week that direct readers to your blog is not considered spam, but five hundred messages are.

As previously stated, spam is defined as unsolicited bulk advertisements. It is okay to send updates to your followers asking them to view your website, blog, or see a product you are selling, but also rely on replies. If someone asks a question that you can answer by directing traffic to your website or blog do so. This is unsolicited, as an applicable question was asked.

2 – Outright Advertisements

Another easy way to avoid the spam factor is to make your Tweet messages not appear as advertisements. Yes, your mail goal is to advertise your website, blog, product, or service, but take the roundabout approach. Many use Twitter to communicate with friends and to network online. Most users do not want to spend hours reading and sifting through advertisements.

For example, do you work as a freelance web designer? If so, you should have a website. Direct people to your website through a Tweet message, but don’t say “buy my service,” or “become a customer.” Instead, ask for feedback. See if others think your rates are fair or ask to have your samples reviewed. This still gets people to your website and if they want your service, they will buy it.

3 – Too Many Messages

As previously stated, avoid sending too many messages on Twitter. These messages, also known as updates and Tweets, will be sent to your followers. You can send private messages, otherwise they will automatically be sent to each of your followers. Unless your account is private, your messages will also be searchable.

For private conversations between friends and family, keep your messages private. In fact, create a separate Twitter account. For business use, do not send multiple messages an hour. This is can be considered spam, especially if your updates are outright advertisements.

4 – Late Night Twitters

A cell phone is not required to use Twitter, although many members do. It is not uncommon for mobile phone users to receive alerts when they get a Twitter message. For that reason, Twitter during normal business hours. Remember your goal is to market and make a name for your business, not disrupt potential customers during sleep.

5 – Not Taking Full Advantage of Twitter

This is the biggest mistake an internet marketer can do. First, if you have a Twitter account, make sure you are using it for business, not just personal use. Not realizing Twitter’s potential as an internet marketing tool can cost you money.

Next, rely on Twitter’s tools. You can find contacts by searching by email address, name, and location. Perform a search on Search.Twitter.com. Look for those who need a product or service you are selling. For example, do you sell eco-friendly products online? If so, reply and follow those with Tweets concerning the environment. You can advertise your product or website through @replies.

In short, Twitter is a great way to market your website, blog, products, or services online. With that said, use your best judgment. Never send late night Tweets, search for contacts online, do not spam users, and cleverly disguise your advertisements as helpful updates and replies.

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